A new client of mine (a small political party) was recently talking about other companies they met with who could not convince them to sign up. They also reflected on where they went wrong in the past.
Upon looking at their previous work, they failed to:
Text needs to be as succinct as possible i.e. conveyed with minimal wording. Semantic use of headings and bullet points can help to achieve this.
Research shows individuals spend 23 hours on the internet per week. Websites compete with social media for a users time.
This means knowing where to appropriately use:
Without applying the right techniques, a design can be too overwhelming and busy.
White-space is your best friend.
It is often pointless to spend money on spectacular stock photos. According to research, photos that are not perceived as real or authentic can detract from business credibility.
It is critical that a photo can relate not only to the product or service, but can establish engagement with the customer.
Featured photo in this post: my former Border Collie Porscha.