During 2010 I was an invited speaker at the Rydges World Square on the topic of website usability.
I gave a presentation on how to create websites that are born from user expectations. Here are some of the points I shared:
It’s easy to get attention but it takes research, effort, and patience to achieve results.
Don’t try to focus on every goal or campaign at once
All of these examples are diverse in what they do. But they use a communications strategy and decide what goals to focus on through a design and when.
The Wilderness Society (client from 2005)
Microsoft – focusing on the Surface and Xbox
Again, plain background and navigation to allow the content to stand out.
IBM – focusing on artificial intelligence.
Another plain but successful design.