I’ve recently met a few business owners that are struggling and see opportunity through a better website to thrive. I was asked to provide some insight on how I influence their thought processes during times where money may be tight.
Discussing goals; usually they start with:
Understanding their business; finding out what problems to solve (they don’t always know)
I research their business, their competitors, looking for weaknesses before I even start looking at design. I often build on their goals and give fresh inspiration.
Investing in digital transformation; increasing profit, and reducing expenses
The solution is rarely design. It’s transformation. Clients like being involved in how to discover opportunities to rethink processes.
There isn’t always a need for new design or technology. Realignment alone can be successful. A greater understanding of how we can better use the technology available to us can reduce expenses and increase efficiency and productivity.